Strategic Planning

The City Council and Administration are engaged in a strategic planning process to develop a Strategic Plan for Webster Groves. This process has been ongoing since late 2021 and will involve community input, internal and external stakeholder input, and deliberative thought and discernment about the future plans for the City. 

A message from Mayor Laura Arnold

"Strategic planning allows our community and city government to identify priorities, allocate resources, and make sure residents, employees and elected leaders are all aligned. It is vital that we do it and even more important that we have opportunities for public input in the process."

Survey Results

The City Council conducted two surveys to receive feedback on the draft mission, vision, and values. To view the survey results, please click on the links below:


Preliminarily Adopted by the City Council - February 7, 2023

Draft Vision

Webster Groves strives to be welcoming and a collaborative regional leader with a diverse community and connected neighborhoods where people and businesses thrive.    

Draft Mission

Webster Groves provides residents, businesses, organizations, and visitors with  exemplary, fiscally sound, and responsive services to enrich and strengthen  our community and our natural environment.

Draft Values


Webster Groves values People.   We respect all individuals and the groups they form – families, schools,  faith communities, neighborhoods, businesses, and other formal and informal organizations. We recognize the variety of priorities, resources, needs, and interests across the people of Webster and aspire to honor and be mindful of those differences as we make decisions together.

Excellence in Service

Webster Groves values Excellence in Service. We are committed to good stewardship of our assets, investment in employees, data-informed decisions, and organizational adaptability.

Diversity, Equity, and Inclusion

Webster Groves values Diversity, Equity, and Inclusion. We seek to create a community-wide culture in which we appreciate differences; provide equitable access to services, facilities, opportunities, housing, and employment; promote an environment of respect and dignity; and strive to be a place where all residents, employees, businesses, organizations, and visitors are valued, respected, and supported. 


Webster Groves values Creativity. Our heritage is rooted in creativity, and creativity is a cornerstone of our present and future. We embrace originality of thought and expression in all its forms, viewing and solving complex problems with imagination and innovation, fostering cultural dialogue, and promoting physical and emotional well-being. We value the many creative practitioners and learners who bring vitality to the lives of Webster Groves residents every day.


Webster Groves values Sustainability.  We endeavor to balance our human, economic, and natural resources in order to fulfill the needs of the present community and ensure abundance for future generations.


Webster Groves values Leadership. Throughout our city, leadership is a process of ongoing positive influence, maximizing the mutual efforts and goals of the community and region. Leaders foster forward movement that is rooted in trust and transparency.

Draft Guiding Principles

  • Inclusion
  • Fiscal Integrity as an Organization and through Economic Development
  • Purposeful Land Use
  • Foundation in the Arts
  • Open Communication/Transparency
  • Partnering with Neighboring Cities

Draft Strategic Goal Areas

In order to accomplish the city’s Mission and Vision Statement, the following strategic goal areas will focus tactics and actions for the future:

  • Provide Excellence in Service
  • Achieve Diversity, Equity, and Inclusion
  • Cultivate a Diverse Housing Stock
  • Ensure Long-term Fiscal Integrity
  • Strengthen Economic Development
  • Adopt Sustainable Practices