Minutes Old Webster
Special Business District
Advisory Commission Meeting
Tuesday, November 27, 2012
Members Present: Don
Baumstark, Ron Clipp, Phil Lindwedel, Bill Newhouse, Mara Perry, Jackie
Postiglione, Joe Rath, Kathy Reimelt, and Kerry
Others Present: Tanya Richards and Matt
Dorsey of KTRS Radio; Mayor Gerry Welch; Shawnell Faber, Parks
and Recreation Dept.; and Ellen Light, Secretary.
Presiding: Polly Brackman
Meeting began at 8:04 a.m.
Approval of Minutes
• Joe moved to approve, Jackie seconded, minutes
for Oct. 23, 2012, were approved.
Financial Report - Jackie/Mara
• Mara brought a recent report with actual
• Projected fund balance if we spend everything
would be $60,388.76.
• We will see revenue coming in, in January.
• Advertising (830) is more than what we see on
sheet because of decoration and Xmas ad package from Webster-Kirkwood Times.
• Assumption is that we will get in the same
amount of revenue from businesses, and should come in about what projected
• Polly asked about LED cost…and Open House
charges are still to come.
• Balance of $750 is still with KTRS, which is
something to keep in mind.
• Fund will be decreased by $23,000.
• Jackie inquired regarding property tax on vacant
• Provision Living is on the tax rolls (property
• Business licenses are based on gross sales.
• Adopted budget assumes similar business property
• Mayor noted sale of Nomax took building off tax
rolls; suggested we might discuss tax rates.
• Kathy asked what we can do?
• Mayor explained more about tax rates.
• Mara can find out details of what it might take
to change tax rates.
• Depending on what the University uses the old
Nomax building for…it can either be taxed or not.
• Mara will try to get a summary of those paying
$0-100; as well as a map of boundaries for taxing district.
• She also plans to find out about rules regarding
changing property tax rate for the taxing district.
• Kerry asked how about as far as raising business
taxes? Mara said she will also look into that, and Kerry added that a
comparison with other areas around here would be helpful as well.
• Mayor thought Old Webster has the lowest rate of
the three districts.
• Polly also asked about Auto Beauty’s tax
contributions; Mara noted zoning process cannot take taxes into account.
Report - Mara
• Auto Beauty Specialists (ABS) rezoning was
denied at City council.
• They can go to future council meeting for second
• They are not scheduled now, but will continue to
review their options.
• City council cannot take into account future
potential tax losses in regard to zoning.
they are still there is because of lawsuit which gives them until Jan. 2016.
continue to do only detailing there and move the repair portion.
for specific uses which will run with the land until someone comes in and
This PC is
asking for a use that right now would need to be in an industrial zoning.
district is not the same as another; once it goes to PC that use stays with the
asked about Brentwood corridor? Mara said Brentwood is looking at area because
of flooding (Kirkham area).
has a “D” zoning; Red LaMore is PC.
asked if there is any thought of expanding the Old Webster taxing district to
the Kirkham area?
outside of City Hall, Map needs to be redone, Crossroads is not on there; board
was asked to think about consistent keys for updates at beginning of year, e.g.
will be updating restaurant guide for district.
- Shawnell – Parks & Recreation Dept. Updates
• Reindeer are arriving today.
if reindeer were heavy…Shawnell noted that they are being tethered down.
Was on Show
Me St. Louis program. People like them so much they wanted to buy them!
• Green materials coming in later today.
• This year can afford to do more mixed greens and
plants; Norways that were oversummered did well; extra greens at reasonable
price from one of growers.
• Extra trees also being lent to district for
• Bamboo just for accents this year.
• Several trees replaced.
• Almost all tree grates out…mostly doing leaf
removal at present.
• Polly asked if our budget is what is being used?
Shawnell doesn’t think we’ll go over, but if she needed to she would come to
• We will see some new charges start to appear now
since up until now charges were from previous budget.
• Polly handed out info that Kelly from Adler sent
her to make pedestrian signage more visible.* (See attached pdf file)
how type faces make a difference.
email samples so we can see in color.
She has not
gotten new information on cost.
To do entire
sign is $615, thought one panel was about $215.
• Polly said we should be ready to discuss in
• Webster Records lights are on…wiring in today.
• May need to see about getting letter together
for those who have contacted.
• Email Ellen and she will get it done.
• Street lighting looks great, and it is all up.
• Phil noticed light on garage sign looks dull and
burnt out…may need to be changed to LED to fix.
• Mayor asked about Straub’s lights which appear
burned out—as are the ones on parking lot; Mara will ask someone from Straub’s about
• Top is there on the bin; they tried to raise
rate but Mara got them to take back down at least for rest of budget year.
• Kathy mentioned it now says “single stream.”
• Bill asked when we renegotiate again? Mara will
check and let us know.
• Joe said he was told it would be early November;
should only take a few days for installation.
• Ron had no news; Paul has contacted them
• Polly asked Mayor to contact State to see if
anything can be determined.
KTRS — Tanya Richards and Matt Dorsey
• Matt Dorsey KTRS has worked with Webster in the
• Now in 16th year at KTRS, they have
strong local on-air personalities who reach wide area.
• Special pricing is offered.
• They give us frequency bonus program, 60 to 100
commercials per month.
• Allows for thirty-second donut in the middle for
individual business promotions.
• Station takes care of all production.
• Most affordable way to reach large audience.
• In response to Polly’s question, Matt said we
have done this three times previously…each time we had ten merchants involved.
• They are asking for a $2,250 contribution for
three months. If they get fewer contributors they each will get more time…if more
contributors, less time for each.
• Mayor asked about moving beginning of campaign
to March, April, May— which might make more sense, and give time for the
districts to find a way to work together.
• Business Development PR commission meets next
week per Mayor…she said it ‘s a good time for them to discuss.
• Polly asked about use of KEZK choice for
Xmas…and Mayor said it was because of that station’s Christmas music
• Women do the Xmas shopping per Mayor; Ron has
used KTRS…likes local aspect and $75 per month is very reasonable.
• Kerry asked about Y98? We did Xmas Open House
ads with them… suggested doing research with other stations to see what they
• Polly noted we’re looking at $2,250 for Old
Webster—would it be beneficial to open up to rest of Webster and we’d pay less,
but get less coverage?
• Ron suggested letting Mayor discuss with
Business Development PR group, and let’s come back in January for further
discussion; he recommended March start as well.
• Don noted twenty-somethings don’t generally
listen to radio or use newspapers…he is jaded about radio.
• Consensus is we will talk in January; don’t
really want to start until March.
Chamber of Commerce Letter
• Requesting funding for Santa on the Loose; $750.
• Bill feels it is late, and budget is
tight…doesn’t want to fund.
• Race starts in Old Orchard.
• Kathy said it might be best for next year; they
should ask ahead of event.
• All opposed funding as it was too late and over
• They don’t have a December meeting.
• Polly is asking Phil to look into monetary
• Joe said we cover $150 a month to cover basic
• Mayor asked if we could encourage folks at
Gorlock to put up Xmas decoration on upper window.
• Phil said they were easy to work with on
lighting, he will contact them and mention that request.
Meeting ended 9:30 a.m.
Next meeting: Tuesday, January 22, 2013